When you are marketing your business, you want to take advantage of every opportunity you can. Pinterest is one of the most popular places on the web, so it makes perfect sense to include it in your marketing strategy. You should open your own account and get started marketing your business there as soon as possible.
Once you make your account, you should start by creating a few boards. This is very easy to do. Start with around 10 boards, and remember that you can add to them later. People can either follow all the boards on your account, or just the specific ones they like.
Each board should have a unique theme that goes along with the types of things you plan on pinning to them. A few popular examples include food, children, home, fashion and your favorite website design. Make sure you not only create boards that correspond to your business, but to your personal tastes as well.
Once you create your first boards, it is time to start reaching out to other Pinterest users and start following them. Pinterest has an easy way to see at a glance which of your Twitter and Facebook friends already have accounts there. Add as many people to your list as you can. Often you will find that they will return the favor and follow you back.
Once you generate some followers, you should start pinning things to your boards. There are many different ways you can do this, depending on the website you are on. The easiest way is to add a Pinterest button to your browser as an add-on or extension. This makes it easy to pin something regardless of what website you are on.
You should make an effort to pin something every day, both from within Pinterest and from external sites. Make sure the things you pin are actually interesting for you. This ensures your account seems real, and not a faceless business.
You should also pin the blog posts you author. Make sure you include a photo that can be pinned or a Pinterest button so it is easy for people to share. If all else fails, create a button using the title of your blog post and pin that.
One of the most crucial things you should remember at Pinterest marketing is that while sharing your own information is important, you need to pin things from other people as well. Your boards should be a mix of your work and others. Pinning your own stuff exclusively is a great way to have people unfollow you quickly.
One of the best aspects of Pinterest is that it is both fun and easy. It is a simple but effective way to reach out to social media with your website. You can also connect your Pinterest to Facebook and Twitter so that your pins show across all of your accounts. This will ensure that your work is shared across the web.
Plan to visit Pinterest at least once every day and share a few things that you like. It will only take a few minutes of your time. Next, visit your own page, pinning any new items that are there. Make sure you also continue to follow people back and seek out new followers.
Once you are doing this consistently each day, you will start to see a surge in your traffic. You will be able to enjoy the work that you have pinned while still directing traffic towards your business site. Pinterest can be quite an effective tool for marketing online.